BMW, these three letters stand for “Sheer driving pleasure”.
The company is a successful global player and after the acquisitions of brands Mini and Rolls Royce, was able to continue and prove to be an absolute success story.
The main focus stays with the parent brand and the car models from Munich are sold succesfull throughout the world.
Sporty in design and pioneering BMW models have already found many imitators, and especially the M Series is an expression of sheer sportiness.